Business Challenges


Business Challenges

applied workshop per option

Staying competitive is a real concern businesses deal with on a daily basis, and it is not different in a simulated business environment. This is why our Business Challenges offer a comprehensive glimpse into the multifaceted business world!

The purpose is to encourage initiatives while fostering creativity and thinking outside the box, in order to solve real case studies and finally pitch the solution to our partner enterprises.

Our management simulations have the potential to significantly optimise the use of individual’s skills with a fun and concrete approach. We equip our participants with the ability to apply what many great CEOs have done before to create the innovations we use today!

SAP - Strategy Challenge:

What can you bring to the table to enhance the business model of a company using SAP’s digital solution? 

For the fourth year in a row, the prestigious SAP company is holding our Strategy Challenge! The aim is to be ingenious and think outside the box in order to solve a real case study.

With every piece of information at your disposal, create the most strategic way to improve the competitive advantage of a company. 

Learn more about SAP by visiting their website:

Lay's by PepsiCo - Marketing Challenge 2021 :

Every marketer faces different challenges. Whatever the case may be, there is always at least one area that you can stand to improve and turn your marketing into a greater revenue generator ! 

Since Lay’s caters to consumers on an international level, they need to adapt their marketing efforts to target prospects in each country where the brand is present. With the tools at your disposal help Lay’s position itself as a leader in the potato chips market by designing the most innovative project. We will challenge your ability to think like a marketer through the conception of real marketing tactics.

Curious about what kind of obstacles a conglomerate like Lay’s is up against? 

Learn more about PepsiCo|Lay’s by visiting their website:

Become our business partner!

We are looking for partnership opportunities.

(sponsorships & workshops)

E-mail us at

Previous partners

Each challenge will be solved throughout the week in teams of 4. The winning teams will be announced during the Graduation Ceremony on August 21st.


The teams will present the two cases on August 20th. Each presentation will last for 6 minutes followed by 3 minutes of Q&A.

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